Autoremarketing | CPO Sales Back in Black

Here is one of so many articles testifying to the power of CPO, or Certified Pre-Owned programs.

Just because you are an independent dealer, don't think for a second you can't compete in this market. Now, you might be missing out on this piece of market share. You might be losing customers over & over to the franchise dealers because your would-be customer is searching for quality, certified pre-owned vehicles.

How do you compete? Set up your own CPO; Certified Pre-Owned program. So what exactly is a CPO? It is exactly what it says it is. It is a "CERTIFIED PRE-OWNED" vehicle. The vehicle has been through a true process in place at the dealership long before the car ever up for sale. It means the dealer takes pride in their name, their business, their reputation, and the dealer is out to best protect the customer.

• The vehicles are checked out & run through a consistent, written process.
•  The vehicles pass an inspection with a check list of items checked.
• The process is advertised, it is a talked about in email. CPO is brought up by the sales team in the initial meeting.
• The customers are asked when they call the dealership, "are you calling about our Certified Pre-Owned Program?"
• Banners, posters, and brochures define the office(s).
• Clings, stickers, are on the vehicles and brochures are in the cup holders for review before & after the test drive.

Here is what my team of consultants can help you implement:

1.       Include a short term warranty (3/6/12… preferably a PLUS plan).  

2.       Run a Car Fax or Experian and print it

3.       Use our window clings and car bling.

4.       Use the PWI important paper holders.

5.       Use the PWI 88 point inspection forms.

6.       Use the PWI Certified brochures and posters

7.       Get a PWI Certified banner from you

8.       Use the word “Certified” in the TEXT description of their AutoTrader and Cars.com advertisements

9.       Implement a Certified selling process at the dealership that requires all employees to build value into their vehicles using the Certified program.  Have employees role play a description of what an “ABC Motors and Preferred Warranties Certified Vehicle” really means….what the customer is getting for their money…. Let Preferred Warranties Consultants provide you all of this AND increased profits! Yes, we will give you the materials. We will give you the guidance. We will give you our experience & knowledge. AND you get the benefits of increase profits, better protected customers, improved reputation, repeat business, referral business; after all, why wouldn't they tell their friends & family about you now!?!?

Autoremarketing | CPO Sales Back in Black

As a dealer interested in a true Certified Pre-Owned program for your dealership, call our office at Preferred Warranties, Inc. at 800-548-1121.